The Marketing Message
Tips and Guidance for Leveraging your small business's digital presence.My name is Whitney, and in this blog I will be sharing with you some of my favorite tips and tricks I’ve learned along the way during my time as an entrepreneur. Digital marketing shouldn’t be difficult and more importantly, it shouldn’t be costing you thousands of dollars. As a small business owner, it can be confusing to figure out where you should be focusing your time and effort. Especially, when you have a business that relies on being able to easily adapt and change. Are you looking to take your digital marketing skills to the next level? Whether you’re a business owner who acts as a marketing manager or you’re a freelancing expert, this marketing blog has tips and tricks to help elevate your knowledge. Stay on top of the latest trends and grab a few free marketing resources while you’re at it!
Free Social Media Strategy Template
Have you ever wondered if you need a social media strategy? The answer is Yes! A social media strategy is an essential part of any brand's digital marketing presence. A strategy will set guidelines for how your business plans to conduct business online and achieve...
Repurposing Content: 5 R’s Checklist
Developing constant blog and website content can be a struggle. It can even get frustrating when your work is not gaining the traction you want. This is why repurposing content is essential. Instead of getting rid of your low-traction content, you can repurpose it to...
How to Grow Your Social Media Organically | Part 2
In part one, we talked about the importance of setting your foundation if you're looking to grow your social media accounts. Click here to read part one "how to grow your social media account organically." In this second and final part, I will share my secret to grow...
How to Grow Your Social Media Organically Part 1
If you're a social media manager, you've probably heard this before. "I want to grow my social media accounts, but I don't like using social media." You probably gave a slight eye roll at this statement because you know that growing social media accounts doesn't come...
Add More Value as a Social Media Manager
I have been working in the digital marketing space since before I graduated from college. All of my internships and extracurricular activities focused on social media or website design activities. I wasn't working towards a career as a social media manager at the...
Lessons From My Second Year in Business
Wow! I can’t believe I am wrapping up my second year as a business owner - and I get to work from home! If you haven't yet I recommend you check out this reflection from my first year in business. These two years could not have been more different! 2021 was...
Easy 3-Step Social Media Audit (Free Template)
Whether you're trying to add value with a current client or looking to give your brand's social media a refresh - a social media audit is an excellent place to start. In this post, I will be sharing with you my 3-step guide to completing a social media...
How to Onboard New Clients
I have been working in the social media realm for a decade now and have been a business owner for almost two years! Through that time, I have built deep relationships with my clients through communication and care for their businesses. All of my clients are incredibly...
How to Work From Home More Efficiently
I started working from home well before the pandemic hit. In fact, I would consider myself more familiar with how to work from home than how to work in an office. Along the way, I have picked up some tips that may help you as you navigate working from home. Whether...
How I Use Time Blocking to Get Shit Done
Are you using your time wisely? How could you be more efficient in your day-to-day activities? Are you constantly feeling overwhelmed and unsure of where to even begin? That's okay! Everyone experiences some level of overwhelm in their business.⠀ In this post, I...
Why You Need to Join an Accountability Group
It’s easy to lose sight of everything you have accomplished, especially when you’re laser-focused on a goal. Going into Q3 of this year, I made it my mission to “grow” my business and focus on moving the needle a little more. When I talk about growing my...
How I Land My Ideal Client Every Single Time
I’ve owned my business for a year and a half now, and I can honestly say it’s been both the most difficult and one of the most fulfilling things I’ve done in my life. I imagine entrepreneurship to be similar to motherhood (don’t come at me, I’m not actually a mom!)...